My sister is a new author and wanted to know how to get people to Amazon to buy her first book. I told her to give it away. If it’s a good book, then you will not have to motivate someone to purchase the sequel. As a matter of fact, they will be eagerly awaiting the second book if they like the first book. Especially if their is a cliffhanger.
So how do you decide what to give away and what to sell? Give away something of value that is connected to something else your customer might want.
In my case, if my customer likes me teaching them how to build a Fan Page, then they might want a complete social media and web marketing system built for them.
"If you truly look at your business, you have a lot to offer."
In the beginning of my online marketing career, I gave away a 15 session training series for free. That was tough to do, but as I was working on that project,
I learned so much more about video marketing by doing that. If you sell your product or services online, offer a free gift or download that will help your customers. Always think about your customers and find out more about what they need.